Logo Downloads

The primary logo is the most commonly used logo lock-up in the LMU visual identity program. The entire university community is encouraged to use it. It is LMU's graphic identity to external audiences, used in applications such as marquee signage, advertising, print and digital communications, apparel and the university's business package. It is available for use in accordance with LMU graphic standards.

EPS files are used by graphics and production professionals with the Adobe Creative Suite, usually on Apple Computers. PNGs are cross-platform files that can be opened and used on Macs and PCs.

 

Left-Justified Primary Logo

 

Full-Color Positive

For use when displaying over white or LMU Light Gray. Do not display over any other color.

Primary Logo - Left-Justified - Positive - Full Color

One-Color Positive - LMU Crimson

For use when displaying over white. Do not display over any other color.

Primary Logo - Left-Justified - Positive - Crimson

One-Color Positive - LMU Black

For use when displaying over white. Do not display over any other color.

Primary Logo - Left-Justified - Positive - Black

Full-Color Reverse "Sticker"

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. When displaying the logo over LMU Light Gray or white, use the "Full-Color Positive" version of the logo, seen above.

Primary Logo - Left-Justified - Reverse - Full Color

One-Color Reverse "Sticker" - White

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. Do not display over LMU Light Gray.

Primary Logo - Left-Justified - Reverse - White

 

Center-Justified Primary Logo

 

Full-Color Positive

For use when displaying over white or LMU Light Gray. Do not display over any other color.

Primary Logo - Centered - Positive - Full Color

One-Color Positive - LMU Crimson

For use when displaying over white. Do not display over any other color.

Primary Logo - Centered - Positive - Crimson

One-Color Positive - LMU Black

For use when displaying over white. Do not display over any other color.

Primary Logo - Centered - Positive - Black

Full-Color Reverse "Sticker"

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. When displaying the logo over LMU Light Gray or white, use the "Full-Color Positive" version of the logo, seen above.

Primary Logo - Centered - Reverse - Full Color

One-Color Reverse "Sticker" - White

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. Do not display over LMU Light Gray.

Primary Logo - Centered - Reverse - White

 

Acronym Logo

The LMU acronym lock-up should be used with audiences that already have some familiarity with the university. Appropriate audiences include faculty, staff, students, alumni, donors, prospective students who have expressed interest in LMU, the local community, and the regional California area.

 

Full-Color Positive

For use when displaying over white or LMU Light Gray. Do not display over any other color.

Acronym Logo - Positive - Full Color

One-Color Positive - LMU Crimson

For use when displaying over white. Do not display over any other color.

Acronym Logo - Positive - One Color - Crimson

One-Color Positive - LMU Black

For use when displaying over white. Do not display over any other color.

Acronym Logo - Positive - One Color - Black

Full-Color Reverse "Sticker"

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. When displaying the logo over LMU Light Gray or white, use the "Full-Color Positive" version of the logo, seen above.

Acronym Logo - Reverse - Full Color

One-Color Reverse "Sticker" - White

For use when displaying over LMU Crimson, LMU Blue, LMU Gray and LMU Black. Do not display over LMU Light Gray.

Acronym Logo - Reverse - White

 

Which file type is best for my project?

  • Use the PMS version of the logo when professionally-printing in spot colors.
  • Use the CMYK-color version of the logo in four-color litho and digital printing.
  • Use the PNG file of the RGB-color version of the logo for general office use—memos, flyers, meeting agendas, and other digital communications. PNG files are cross-platform and Microsoft Office compatible.