LMU's visual identity system is a powerful expression of who we are. It reflects our values, tells our story, and unites our community through consistent, recognizable design.
A strong brand identity takes time to build—and only moments to weaken. Protecting LMU’s identity means using these tools with care, consistency, and creativity.
The guidelines outlined here provide the essential graphic elements to express LMU’s image with clarity and impact. When applied thoughtfully, they help ensure our brand remains distinctive, unified, and inspiring across all platforms and audiences.