Telling the LMU Story with Impact
Our brand is what we’re all about.
Our brand is more than our logo, colors, or campaigns. Our brand is our essence. Our stake in the ground. Our brand helps us communicate with our audiences with consistency, authenticity, and relevance.
And our strong brand starts with you.
Use this website to learn to tell your LMU story in ways that reinforce LMU's strategic positioning.
Creating the World We Want to Live In
Our rallying cry, a north star to shape our communication about LMU
Creating the World We Want To Live In expresses our optimistic vision of a vibrant academic community that prepares students to ignite change — in their lives and in a world that needs their ingenuity.
- Speaks to our history and tradition of seeking academic excellence
- Reflects our Southern California culture of creativity and innovation
- Emphasizes our Jesuit tradition of pursuing justice and creating a better world for all
- "World" reflects our global outlook; though we are in and of Los Angeles, our impact knows no bounds
Three pillars form the core of LMU's positioning. Each articulates one key element of the LMU experience, rooted in our mission and informed by the perceptions and expectations of our community. Put together, these pillars are what make us uniquely LMU. Though seemingly simple, this strategy is informed by extensive market research.
For a deeper dive on the pillars and core messages, see our message map.
A tradition of intellectual exploration. Education of the whole person: mind, body, and spirit.
- Academic Excellence
- Learning Environment
- Jesuit Values
- Liberal Arts Experience
The epicenter of creativity. Where the diversity of thought, culture, religion, and language interconnect.
- World-Class City
- Global Perspective
- Vanguard Conviction
To Make an Impact.
Determined to make an impact in the world. A community of compassionate minds and intelligent hearts.
- Entrepreneurial Spirit
- Inspired Discovery
- Social Impact
Brand in Action
The stories below bring to life LMU's brand pillars and showcase the best of LMU experience and outcomes.
In his internship at the mayor's office, Ryan Burke '20 used LMU data sets to plan for a greener Los Angeles.
More Brand Resources
Learn to tell your LMU story with more brand messaging resources.
LMU in Action
Prepping a communication or campaign? Get inspired by these examples of the LMU story in action.