Marketing Roundtable

Brush up on your marketing skills at a Marketing Roundtable workshop. Led by the Marketing and Brand Management team and open to anyone on campus, this series offers tools, tips and best practices on important topics in marketing and communications.

Upcoming Workshops

No workshops currently scheduled. Contact MarComm to suggest a future workshop topic.

Past Workshops

Couldn't make it? Workshop videos and slidedecks for past workshops are available as a resource to our internal community.

A table with various stickers, cards, badges, and other items with LMU branding
How To Order Great Swag
Why swag matters, trademark licensing, relevance and impact, brand alignment

June 22, 2021

Slides | Video
Stacks of old televisions, amps, speakers, records, and VHS tapes
Copyright and Trademark
Intro to copyright, licensing and permissions, music and social media, trademarks

March 24, 2021

Slides | Video
A mobile device with various social media apps displayed
Social Media Strategy
LMU social media ecosystem; channel strategy; social governance (policies and guidelines)

March 4, 2021

Slides | Video
A staff member putting sticky notes under various categories highlighting aspects of the LMU identity
Telling the LMU Story
Messaging strategy, message map, brand narrative, voice and tone

February 3, 2021

Slides | Video