Trademarks and Licensing

Protecting and Promoting the LMU Brand

LMU's trademark licensing program ensures that LMU presents a positive and consistent image to the world through careful stewardship of our name, logos, and other trademarks.

To protect our brand, LMU's name and visual identity marks are trademarked with the U.S. Patent and Trademark Office and may not be used, altered, distributed, or licensed without permission from LMU Marketing, Communications, and External Relations. 

Policies in Brief

  • Only vendors with a valid license may produce products bearing an LMU trademark, including the university name or logos. This includes merchandise for sale and departmental orders of uniforms and giveaways.
  • All uses of the university logos must adhere to LMU’s visual identity standards.
  • All external uses of university logos must receive permission from LMU Marketing, Communications, and External Relations. 

Benefits of Licensing

Using licensed vendors to order and purchase products helps LMU protect our brand and reputation.

  • All orders are reviewed for quality and brand compliance.
  • Licensed vendors comply with LMU's ethical commitment to fair labor standards through our affiliation with the Worker Rights Consortium.
  • Licensed merchandise earns royalties for LMU.

Visual Identity and Logo Use Guidelines

All merchandise and promotional items bearing LMU names and marks must adhere to LMU's visual identity standards and logo use policy.

How to Order Swag and Promotional Products

Individuals and organizations--including LMU departments and programs--must use licensed vendors when placing orders for promotional items, apparel and swag. By using a licensed vendor, you ensure that all items bearing LMU indicia are high quality, brand-aligned, and produced under fair labor conditions. Choose a licensed vendor from the list below.

 If you work with a vendor who is not on the approved vendor list, direct them to CLC to apply for a license.

Become a Licensed Vendor

 Vendors interested in selling promotional items or merchandise bearing LMU marks must first obtain a license. Learn more about applying for a license through CLC.

Purchase Licensed Merchandise

When purchasing LMU gear, always look for the "Officially Licensed Collegiate Product" hologram sticker attached to the product. All products in the LMU Bookstore are licensed.

License Management

CLC administers LMU’s licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.


Direct general questions about trademark licensing at LMU to

For requests to use LMU’s university marks, contact: 

Katie Jones
Director of Brand Management

For requests to use LMU’s athletic marks, contact: 

Jacob Dye
Associate Athletic Director, Marketing and Fan Engagement