A logo or pictorial mark that is added to a wordmark that identifies an organization forms a logo lock-up, also known as a signature.

There are four commonly used primary logo lock-ups in the LMU visual identity system. Consistent use of these lock-ups in accordance with LMU graphic standards creates general awareness and builds loyalty for the Loyola Marymount University identity.

Primary Lock-Up

The primary logo is the most commonly used logo in the LMU visual identity program. The entire university community is encouraged to use it. It is LMU's graphic identity to external audiences, used in applications such as marquee signage, advertising, print and digital communications, apparel and the university's business package. It is available to download for immediate use in accordance with LMU graphic standards.

Center-justified lock-ups are used in formal layout settings such as invitations, menus, signage and other special event communications.

Left-Justified Primary Logo Lock-Up
Left-Justified
Full Name Primary Logo Lock-Up
Center-Justified Primary Logo Lock-Up
Center-Justified
Full Name Primary Logo Lock-Up

Primary Lock-Up with "Los Angeles"

The primary lock-up with "Los Angeles" is used to target audiences outside of the L.A. region, and in strategic communications stressing the university's location advantage.

Left-Justified Primary Logo Lock-Up with Los Angeles
Left-Justified
Full Name Primary Logo Lock-Up with "Los Angeles"
Center-Justified Primary Logo Lock-Up with Los Angeles
Center-Justified
Full Name Primary Logo Lock-Up with "Los Angeles"

Clear Space

Adequate clear space for the primary logo lock-ups is defined as the cap height of M extended around the lock-up's perimeter. No other graphics or text should interfere with this area.

Diagram for clear spacing requirements around the Primary Lock-Up

Minimum Size

The minimum size of primary logo lock-ups contains a shield mark at 0.5-inches-wide with the wordmark at the same scale. There is no maximum size use.

Primary Lock-Up minimum size diagram

Incorrect Use

Incorrect uses of the primary logo lock-ups are shown below. Incorrect usage rules apply to all marks in the LMU identity toolkit.

Lockup Incorrect Usage 1

Don't disproportionately scale vertically or horizontally.

Lockup Incorrect Usage 2

Don't alter the size relationship between any elements.

Lockup Incorrect Usage 3

Don't change the fonts or typography.

Lockup Incorrect Usage 4

Don't alter the provided text.

Lockup Incorrect Usage 6

Don't crop any parts of a lock-up.

Lockup Incorrect Usage 5

Don't rotate a lock-up.

Lockup Incorrect Usage 7

Don't alter the shape or positioning of any elements.

Lockup Incorrect Usage 8

Don't rearrange components within a lock-up.

Lockup Incorrect Usage 9

Don't add a drop shadow.

Lockup Incorrect Usage 10

Don't add additional artwork or outlines around the mark.

Lockup Incorrect Usage 11

Don't use unapproved colors.

Lockup Incorrect Usage 12

Don't interchange any of the colors.

Lockup Incorrect Usage 13

Don't display at less than 100% opacity.

Lockup Incorrect Usage 15

Don't place the logotype over a busy or complex photograph.

Lockup Incorrect Usage 14

Don't change or omit the white areas between colored elements.

Lockup Incorrect Usage 16

Don't make the colored elements white. The white "Sticker" version of the mark is different.