LMU's visual identity architecture is the systematic structure applied to the university's units and programs. The system provides flexibility to accommodate custom applications and diverse uses while ensuring consistency and alignment across the organization.
Second-Tier Primary Logo Lock-Ups
Third-Tier Primary Logo Lock-Ups
Primary sub-brand lock-ups can be extended to a third tier to allow programs and units to visually associate themselves with both their parent organizations and the university. Third-tier lock-ups come in left-justified and center-justified arrangements.
Spirit Mark Lock-Ups
Spirit mark lock-ups are used in less formal applications with the goal of building and encouraging school spirit. They are used by student organizations and to promote LMU student programs. Spirit mark lock-ups also serve as secondary lock-ups for LMU Athletics programs.
Spirit mark lock-ups follow the same visual protocols as primary lock-ups, with the spirit mark locked up to primary and acronym wordmarks to form logo signatures in left- and center-justified applications.
All LMU programs and organizations that qualify for spirit mark lock-ups may also utilize the primary lock-ups shown above.
Second-Tier Spirit Mark Lock-Ups
Full Name, Left-Justified
Full Name, Center-Justified
Third-Tier Spirit Mark Lock-Ups
Spirit mark sub-brand lock-ups can be extended to a third tier to allow programs and units to visually associate themselves with both their parent organizations and the university.
Request a Department Lock-Up
Department lock-ups are available by request. In most cases, academic and administrative units use the primary logo lock-up, while units with a student or school spirit message use the spirit mark lock-up. To request a department lock-up, please contact the Marketing and Communications representative for your area.