Department Logo Lock-Ups

LMU's visual identity architecture is the systematic structure applied to the university's units and programs. The system provides flexibility to accommodate custom applications and diverse uses while ensuring consistency and alignment across the organization.


Second-Tier Primary Logo Lock-Ups

Left-Justified

Left-Justified Second-Tier Lock-Up for Liberal Studies

Left-Justified Second-Tier Lock-Up for CBA

Left-Justified Second-Tier Lock-Up for CSE

Left-Justified Second-Tier Lock-Up for Dance

Center-Justified

Centered Second-Tier Lock-Up for BCLA

Centered Second-Tier Lock-Up for IBES


Third-Tier Primary Logo Lock-Ups

Primary sub-brand lock-ups can be extended to a third tier to allow programs and units to visually associate themselves with both their parent organizations and the university. Third-tier lock-ups come in left-justified and center-justified arrangements.

 

Left-Justified

Left-Justified Third-Tier Lock-Up for BCLA Catholic Studies

Center-Justified

Centered Third-Tier Lock-Up for BCLA Catholic Studies

Spirit Mark Lock-Ups

Spirit mark lock-ups are used in less formal applications with the goal of building and encouraging school spirit. They are used by student organizations and to promote LMU student programs. Spirit mark lock-ups also serve as secondary lock-ups for LMU Athletics programs.

Spirit mark lock-ups follow the same visual protocols as primary lock-ups, with the spirit mark locked up to primary and acronym wordmarks to form logo signatures in left- and center-justified applications.

All LMU programs and organizations that qualify for spirit mark lock-ups may also utilize the primary lock-ups shown above.

Second-Tier Spirit Mark Lock-Ups

Full Name, Left-Justified

LMU Campus Ministry logo

LMU Center for Service and Action logo

Full Name, Center-Justified

LMU Cares logo

Acronym, Left-Justified

LMU Student Affairs logo

LMU Student Housing logo

Acronym, Center-Justified

LMU Student Health Services logo


Third-Tier Spirit Mark Lock-Ups

Spirit mark sub-brand lock-ups can be extended to a third tier to allow programs and units to visually associate themselves with both their parent organizations and the university.

 

Left-Justified

Student Affairs OISS logo

Center-Justified

LMU Student Affairs International Students and Scholars


Request a Department Lock-Up

Department lock-ups are available by request. In most cases, academic and administrative units use the primary logo lock-up, while units with a student or school spirit message use the spirit mark lock-up. To request a department lock-up, please contact the Marketing and Communications representative for your area.