Brand Activation

Following a multi-year process to articulate and evolve LMU's brand, LMU is activating its brand in 2023 and 2024, a season to celebrate and elevate LMU’s education, community, values, and impact. The goals of the activation are to re-introduce ourselves to our key internal and external audiences – raising visibility and name recognition, evolving perceptions of LMU in the direction of our ambitions, and deepening school spirit and pride.

Spring 2023 Activations

Ignite Equity

LMU’s higher education leadership campaign celebrates LMU’s abiding commitment to diversity, equity, inclusion, and anti-racism at all levels of the institution. The campaign includes targeted placements in higher education trade publications and a weekly newsletter. Learn more.

A student looking out a classroom window at Sacred Heart Chapel in the distance with the words Equity Ignited and Ignite a Brighter World
Two faculty standing in front of a mural with the words Research That Empowers and Ignite a Brighter World
Several students standing at the bluff overlooking Los Angeles with mountains in the distance with the words An equitable world starts with an inclusive campus and Ignite a Brighter World

Beyond the Bluff NYC

Led by University Advancement, the Beyond the Bluff event series brings President Timothy Law Snyder and other university leaders to cities around the U.S. to reconnect with alumni, parents, and friends. At this year's New York City event, this brand activation elevated LMU's profile in and outside the venue, bringing a bold LMU story and some California sunshine to a cold Manhattan winter.

An LED sign wrapping around the corner of a building with the spirit mark and the words Ignite a Brighter World at LMU

A large LED billboard with two photos of alumni, the LMU logo, the words Create the world you want to live in, and the words Once a lion always a lion

Family Weekend Pride-Building

This collaboration with Student Affairs and Athletics promoted Lion Pride with visiting families, creating a festive environment and fueling excitement for the weekend’s athletics games. Watch the Family Weekend recap.

LMU t-shirts with the words Roar On stacked on a table
Several LMU students and family members playing corn hole
An LMU student, their parents, and their younger siblings wearing t-shirts with the words Lion Pride

LMU Innovation Symposium

A collaboration with the LMU School of Business Administration and LMU School of Education, the second annual LMU Innovation Symposium brought together thought leaders in tech, K-12, and higher education to discuss the confluence of disruptive technology and education. Learn more.

A person speaking at a podium with an LMU logo pin on their collar
Several guest speakers having a conversation on a stage with LMU branded banners on either side
Two people seated on a stage speaking to an audience

President Snyder at SXSW

This March, President Snyder spoke at SXSW, the renowned annual conference that celebrates the convergence of tech, film, music, education, and culture. President Snyder’s participation in the conference is part of the university’s brand and visibility initiatives that aim to extend our reach beyond the bluff through national thought leadership engagements. Learn more.

President Timothy Law Snyder speaking to an audience from a stage with the SXSW logo behind him