LMU Brand and Visual Identity LMU.edu
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LMU Brand and Visual Identity LMU.edu
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Apply Visit Give
A series of branded light pole banners along the center of the Loyola Blvd entrance

LMU Brand & Visual Identity

The heart of the LMU brand is you. Whether you are a student, faculty, staff, alum or friend, you have a role to play as an LMU brand ambassador. Here, you'll find the tools you need to create consistent, compelling communications that help raise LMU's reputational awareness. Together, let's tell LMU's extraordinary stories with impact.

A large display exhibit showcasing the new visual identity

Activating the Brand

LMU’s comprehensive brand initiative began 5 years ago with the university’s largest market research study. Find out where we’ve been, and what’s coming up.

 

See What's Next

Brand Tools and Resources

A staff member putting sticky notes under various categories highlighting aspects of the LMU identity

Brand Strategy

LMU branded shirts with the words Go Lions laid over chairs at an athletics event

Visual Identity

The Campus Safety guard shack at the Loyola Blvd entrance with an LMU logo on its window

Policies

Facebook ad for MS in Management showing a smiling student with the words Hit the ground running. This is how we do business.

Brand in Action

Intro slide to the LMU branded Powerpoint template

Find a Template

A student with an LMU branded backpack looking out across the bluff with their parent

Order Swag

A Spirit Mark lockup with measurement guides around it

Request a Logo

A training session with a speaker explaining the identity system on a screen in front of a large seated group

Watch a Training