Brush up on your marketing skills at a Marketing Roundtable workshop. Led by the Marketing and Brand Management team and open to anyone on campus, this series offers tools, tips and best practices on important topics in marketing and communications.
Upcoming Workshops
No workshops currently scheduled. Contact MarComm to suggest a future workshop topic.
Past Workshops
Couldn't make it? Workshop videos and slide decks for past workshops are available as a resource to our internal community.
How To Order Great Swag
Why swag matters, trademark licensing, relevance and impact, brand alignment
June 22, 2021
Slides |
Video
Copyright and Trademark
Intro to copyright, licensing and permissions, music and social media, trademarks
March 24, 2021
Slides |
Video
Social Media Strategy
LMU social media ecosystem; channel strategy; social governance (policies and guidelines)
March 4, 2021
Slides |
Video
Telling the LMU Story
Messaging strategy, message map, brand narrative, voice and tone
February 3, 2021
Slides |
Video
