LMU’s visual identity is a comprehensive, integrated system of colors, typography, and marks that work together to present a unified and impactful image of the university. This system brings consistency across all programs and communications, helping to strengthen and elevate LMU’s reputation.
Compelling visual identities require discipline, consistency, and thoughtful use. The elements outlined here are key tools that express a cohesive brand system, ensuring LMU’s image remains strong, recognizable, and respected.
"Mark" is just another name for logo, and in LMU's new identity, there are four that visually integrate to form a complete system: a redrawn university seal; a shield that extracts from the seal as a stand-alone mark; a lion spirit mark that extracts from the seal and shield graphics; and a redeveloped LMU arch logo for Athletics.