University Logo
The University Logo is the most commonly used logo in the LMU visual identity program. The entire university community is encouraged to use it. It is LMU's graphic identity to external audiences, used in applications such as marquee signage, advertising, print and digital communications, apparel, and the university's business package. The logo is available for download and must be used in accordance with LMU’s brand standards. If you are outside of the organization, please contact the Marketing, Communications and External Relations Department.
Left-Aligned
Center-Aligned
Clear Space
Adequate clear space for the primary logo lock-ups is defined as the cap height of M extended around the lock-up's perimeter. No other graphics or text should interfere with this area.
Minimum Size
The minimum size of primary logo lock-ups contains a shield mark at 0.5-inches-wide with the wordmark at the same scale. There is no maximum size use.
Incorrect Use
Incorrect uses of the primary logo lock-ups are shown below. Incorrect usage rules apply to all marks in the LMU identity toolkit.
Don't alter the size relationship or alignment between part of a lockup.
Don't rearrange components within a lockup.
Don't place the logotype on top of a busy or complex photograph.
Don't create a background shape for the lockups.
Don't rotate the lockups.
Don't use unapproved colors.
Don't stretch or contort the lockup.
Don't crop any parts of the lockup.
Don't alter the provided text.