Telling the LMU Story with Impact
About the Brand Initiative
What's New?
LMU’s brand continues to evolve with purpose and power. In 2024-25, we launched Believe in Something Brighter, a bold campaign that reflects our values and vision, inspiring our community and elevating LMU’s reputation. Looking ahead, the upcoming Make It Matter campaign will build on this momentum, deepening engagement, driving impact, and showing how LMU’s mission comes to life in meaningful ways.
Creating the World We Want to Live In
Our rallying cry, a north star to shape our communication about LMU Creating the World We Want to Live In expresses our optimistic vision of a vibrant academic community that prepares students to lead with purpose, in their lives and in a world that needs their ingenuity.
Our Pillars
Three pillars form the core of LMU's positioning. Each articulates one key element of the LMU experience, rooted in our mission and informed by the perceptions and expectations of our community. Put together, these pillars are what make us uniquely LMU. Though seemingly simple, this strategy is informed by extensive market research.
For a deeper dive on the pillars and core messages, see our message map.
Curious Minds.
A tradition of intellectual exploration. Education of the whole person: mind, body, and spirit.
- Academic Excellence
- Learning Environment
- Jesuit Values
- Liberal Arts Experience
Working Creatively.
The epicenter of creativity. Where the diversity of thought, culture, religion, and language interconnect.
- World-Class City
- Global Perspective
- Vanguard Conviction
To Make an Impact.
Determined to make an impact in the world. A community of compassionate minds and intelligent hearts.
- Entrepreneurial Spirit
- Inspired Discovery
- Social Impact