Social media is one of the fastest ways we reach our most connected and engaged LMU audiences. With nearly 250 official university accounts that serve hundreds of thousands of direct followers and ultimately reach millions, social media is a powerful tool for bringing our work, news, important initiatives, outreach and, in the process, the very LMU brand to the world.

LMU Marketing and Communications will help you get started in social media and harness the full potential of this dynamic communication tool. Guidelines, standards and best practices guide you through the process, helping you break down the various channels and their unique strengths, providing data and best practices on posting strategies, advising on critical and effective content planning, and much more.

The LMU social media system is designed to be cohesive while still providing user flexibility and visual variety. Social media brand standards provide tools and guidance for establishing profile pictures, tiles and avatars to ensure LMU brand consistency across all of the university’s accounts on the most critical platforms and channels.

Customized profile images for LMU organizations, departments and programs are created to spec by Marketing and Communications. Contact the marketing and communications representative in your area to request a social media profile image for your unit.

Breaking Down the Profile Image Template

The LMU profile image template is designed to adapt to the most common and universal specifications for social media sites and channels. Examples are shown here as square profiles, but the templates account for cropping and reshaping into circle-shaped avatars as well.

An outer blue line denotes where a social media platform will crop the image into a square. The inner pink line denotes the safe area. Text and imagery cannot exceed this line without encroaching into the margins or cropping some of the image. The image boundary line is a 1200-pixel square, and is uploaded to social media platforms at full size.

Primary University Profile Images

The primary mark center-justified above the LMU acronym wordmark is the university-level social media profile image. It is used on all LMU social media sites and channels.

Social Primary Icons with the LMU Acronym and LMU Shield over white, LMU Blue and LMU Crimson backgrounds

Secondary Organization Profile Images

Schools, colleges, departments, centers and programs should use the University logo acronym lockup with secondary messaging that is partially defined by character limits. Profile images are available in LMU primary color palette options. Text is set in Metric, LMU's primary typeface, with organization acronyms in uppercase and all others in title case.

If the program name cannot be truncated to use a lockup option, the university primary mark should be used alone. In this case, the account's customizable text and image areas are used to identify the sponsoring LMU organization.

Secondary Profile Images

Social Department Shield Icons over white, LMU Blue and LMU Crimson backgrounds
Available in three styles.

Short Word Secondary Profile Images

Social Department Shield Icons with one short word over white, LMU Blue and LMU Crimson backgrounds
One word, up to 5 characters.

Long Word Secondary Profile Images

Social Department Shield Icons with one long word over white, LMU Blue and LMU Crimson backgrounds
One word, up to 9 characters.

Two-Line Secondary Profile Images

Social Department Shield Icons with two lines over white, LMU Blue and LMU Crimson backgrounds
Two lines, one word per line, up to 10 characters per word.

LMU Athletics Profile Images

The LMU Athletics Identity features its own brand architecture that all programs lock into. The mark is visually integrated with the rest of the LMU brand and featured on uniforms, in playing arenas, signage, the Athletics business package, fan apparel, communications and promotions. The LMU arch is used exclusively by Athletics and is not available by download.

The Athletics social media profile image template contains the primary arch logo locked up with secondary messaging defined by character limits and displayed on LMU primary color background options. Text is set in Metric, LMU's primary typeface, with templates for short and long one-word program names as well as longer, two-line programs.

LMU Athletics social media profile image requests are vetted by Marketing and Communications.

Primary Athletics Profile Images

Social Athletics Icons over white, LMU Blue and LMU Crimson backgrounds
Available in three styles.

Short Word Athletics Profile Images

Social Athletics Icons with one short word over white, LMU Blue and LMU Crimson backgrounds
One word, up to 6 characters.

Long Word Athletics Profile Images

Social Athletics Icons with one long word over white, LMU Blue and LMU Crimson backgrounds
One word, up to 10 characters.

Two-Line Athletics Profile Images

Social Athletics Icons with two lines over white, LMU Blue and LMU Crimson backgrounds
Two lines, up to 12 characters on the first line and 10 characters on the second line.

Spirit Mark Profile Images

The LMU spirit mark is used in less formal applications with the goal of building and encouraging school spirit. It is used by student organizations and to promote LMU student programs. The spirit mark is also a secondary logo for LMU Athletics.

Student-centered programs and other university departments executing initiatives with the goal of building LMU spirit can use the spirit mark social media profile image template. Locked up with secondary messaging that is partially defined by character limits, spirit mark profile images are available in LMU primary options. Text is set in Metric, LMU's primary typeface, with acronyms in uppercase and all others in title case.

If the program name cannot be truncated to use a lockup option, the spirit mark should be used alone. In this case, the account's customizable text and image areas are used to identify the sponsoring LMU organization.

Spirit Mark Profile Images

Social Spirit Mark Icons over white, LMU Black and LMU Crimson backgrounds
Available in three styles.

Short Word Spirit Mark Profile Images

Social Spirit Mark Icons with one short word over white, LMU Black and LMU Crimson backgrounds
One word, up to 5 characters.

Long Word Spirit Mark Profile Images

Social Spirit Mark Icons with one long word over white, LMU Black and LMU Crimson backgrounds
One word, up to 9 characters.

Two-Line Spirit Mark Profile Images

Social Spirit Mark Icons with two lines over white, LMU Black and LMU Crimson backgrounds
Two lines, one word per line, up to 10 characters per word.

Incorrect Social Media Profile Image Use

Consistent application of the university's social media profile image templates ensures brand clarity and LMU recognition across social media channels sites.

Do not use colors that are not in the LMU color palette

Do not use colors that are not in the LMU color palette.

Do not use unapproved combinations of icon, title and background colors

Do not use unapproved combinations of icon, title and background colors.

Do not create layouts outside of the established LMU profile image template

Do not create layouts extending outside the boundaries of the established LMU profile image template.

Do not use the incorrect template for the length of your program name

Do not use the incorrect template for the length of your program name.

Do not use text lock-ups that are longer than the LMU profile image templates

Do not use text lock-ups that are longer than the LMU profile image templates.

Do not create or use images or type treatments outside of the LMU visual identity system

Do not create or use image or type treatments outside of the LMU visual identity system.