Protecting and Promoting the LMU Brand
LMU's trademark licensing program ensures that LMU presents a positive and consistent image to the world through careful stewardship of our name, logos, and other trademarks.
To protect our brand, LMU's name and visual identity marks are trademarked with the U.S. Patent and Trademark Office and may not be used, altered, distributed, or licensed without permission from LMU Marketing, Communications, and External Relations.
Policies in Brief
- Only vendors with a valid license may produce products bearing an LMU trademark, including the university name or logos. This includes merchandise for sale and departmental orders of uniforms and giveaways.
- All uses of the university logos must adhere to LMU's visual identity standards.
- All external uses of university logos must receive permission from LMU Marketing, Communications, and External Relations.
- LMU's full trademarks and licensing policy can be reviewed on the MarComm website.
Why Licensing Matters
Licensing helps protect and elevate the LMU brand. It ensures that all merchandise:
- Reflects LMU's values and visual identity.
- Maintains consistent quality and design standards.
- Is produced by vendors who uphold ethical labor practices, through our affiliation with the Worker Rights Constorium.
- Supports LMU programs through royalty contributions.
Ordering Custom LMU-Branded Merchandise
Whether you’re designing a giveaway, outfitting a club team, or creating spirit wear, all LMU-branded merchandise must follow our trademarks and licensing policies.
*As a reminder, all merchandise using LMU marks must be produced by a licensed vendor. By using a licensed vendor, you ensure that all items bearing LMU indicia are high quality, brand-aligned, and produced under fair labor conditions.*
Step 1: Choose Your Ordering Path
- Option A: LMU Merch Shop (Easiest!)
The LMU Merch Shop is your one-stop destination for internal orders of LMU-branded uniforms, apparel, and promotional products. Powered by Club Colors, this shop simplifies the internal merch-ordering process, ensuring all items meet LMU’s standards for quality, ethical sourcing, and brand cohesion. Visit the LMU Merch Shop
Whether you're designing a giveaway, outfitting a club team, or creating spirit wear, all LMU-branded merchandise must follow our trademarks and licensing policies.
- Option B: Custom Order (For fully unique items)
Want something specific? Go the custom route.
*If choosing the LMU Merch shop - your path is done! Continue on if opting for a custom order.*
Step 2: Select your LMU Mark
The correct mark depends on where your group fall on campus
- Staff/Faculty/Department Orders - Please review the Academic and Spirit Marks
*Your logo choice must align with your group's category and follow LMU's visual standards.*
Step 3: Select a Licensed Vendor
Choose a licensed vendor from LMU's internal approved vendor list.
- View our list of licensed vendors, or contact licensing@lmu.edu for recommendations.
Once selected, work directly with your vendor to:
- Choose product(s)
- Select imprint location(s)
- Develop final mockups using your approved LMU logo
Step 4: Trademark Review and Approval
Once your artwork is finalized, your vendor is responsible for submitting the final proof through the CLC brand manager platform for trademark review. We'll check for proper logo usage, compliance with LMU's brand standards, and licensing requirements.
- If there are any issues or revisions needed, our team will reach out directly to you or your vendor to resolve them.
- If your artwork is approved - production may begin. Congratulations!
Purchase Licensed LMU Gear
When purchasing LMU gear, always look for the "Officially Licensed Collegiate Product" hologram sticker attached to the product. All products in the LMU Bookstore are licensed.
Only officially licensed gear supports LMU directly through royalty revenue — thank you for buying official.
Become a Licensed Vendor
Interested in producing or selling LMU-branded merchandise?
We license vendors through CLC (Collegiate Licensing Company). To apply, visit the CLC website.
Contacts
Direct general questions about trademark licensing at LMU, including requests to use LMU marks, to:
Stephanie Teresi
Associate Director, Trademarks, Licensing, and Promotional Assets
Stephanie.Teresi@lmu.edu